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SPORTS BUSINESS
Behind the scenes of the sports industry.
Let's get down to business.
2023-24: President
2022-23: Director of Media
2021-22: Media Journalist
Videos edited/produced by me.
WATERLOO SPORTS BUSINESS CASE COMPETITION/TEAM CAPTAIN
Our team was tasked to launch an initiative to help break the barrier for women who want to work in sports.
I am thrilled to share that we were named the winners of the competition! For our initiative we acted as the commissioner of the National Hockey League (NHL) and prepared a 5-part campaign strategy where we partnered with Female-founded sports media brand The GIST to inspire young women to pursue diverse roles in the hockey industry.
This was the first case competition I have competed in as a fully-female team, and not only that but our team consisted of a business student, a journalism student, and a life sciences student. From diverse backgrounds, we came together to be a voice for women in the industry and to strengthen our knowledge of the sports business industry.
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MLSE CASE COMPETITION FINALIST/TEAM CAPTAIN
This competition brought together students from institutions across Canada to compete for a summer internship interview opportunity with MLSE’s Global Partnerships department. The competition tasks students with developing a marketing partnership between one of MLSE’s team properties and a brand.
From over 300+ participants in the first round, cut down to the top twelve teams for the final round where we were divided into three groups, with the top team from each group advancing to the top three.
As team captain, my team finished in the top twelve teams, and received an amazing shout out for Strongest Deck Aesthetics and Visuals. My contributions to the team included all graphic design elements, videography, video producing and deck visuals.
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JOHN MOLSON SPORTS BUSINESS CASE COMPETITION
John Molson Sports Marketing Committee (JMSM) x SponsorPulse™ Case Competition.
The competition tasked competitors with developing a marketing partnership between one of the given sports organizations and a brand of choice. As a team, we chose to pitch a partnership between Charles Schwab and the New York Knicks.
I am very proud of my team for finishing amongst the top 5 teams and have the opportunity to present today.
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